With innovation at its core, Lufa culture demonstrates the Lufa employees' value concept perfectly. In the meantime, Lufa culture also stands for a cultural system full of characteristic produced and gradually formed during the 20 plus years of development.
    Lufa culture takes the conceptual innovation as pilot, the strategic innovation as basis, the organizational innovation as guarantee, the technical innovation as methodology and the marketing innovation as target and comes into being by witnessing Lufa developing from none to existence, from little to big, from big to powerful and from China to the world, and itself also gets continually renewed and progresses consequently. General approval and active participation of Lufa employees presents the biggest feature of the culture. The current objective of Lufa is to build itself as a renowned brand in China, in which case both development of Lufa and personal value pursuit of its employees are nicely united and eventually every employee will have his pursuit of personal value fulfilled with the success of the company.
    The core of the Lufa culture is innovation.
    And the hiberarchy of Lufa culture can be explained as following:
    Substantial culture
    System & behavior culture
    Spiritual culture